Run
Web performance
A slow site loses customers before it has introduced itself. That can be measured and fixed.
Web performance is the one subject where the diagnosis is almost always the same and almost never acted on: images. On a site we measured recently, the homepage weighed 1.79 MB, of which 1.60 MB was uncompressed images — a single photo was 297 KB — and the server was telling browsers to cache nothing, so everything was re-downloaded on every visit. Fixing those two points took half a day. It is the highest benefit-to-effort ratio in all of technical SEO.
The method
How we work
- 01
We measure on real pages
Weight, request count, server response time, Core Web Vitals. On mobile and on an average connection, not on the office fibre.
- 02
We deal with images first
Modern formats, dimensions matched to actual display, lazy loading for what is off screen, high priority for the main image. That is nearly always where the megabytes are.
- 03
We fix the caching
Files that do not change should be kept by the browser. One header setting, a few minutes of work, and a returning visitor re-downloads nothing.
- 04
We cut the code we send
Unused libraries removed, JavaScript split, page rendered on the server. The goal: content readable before any script has finished loading.
What you get
Deliverables
- check_circleBefore-and-after measurements, page by page, under identical conditions
- check_circleThe images reprocessed, and the pipeline that keeps the next ones compressed
- check_circleCache headers set, verified in real conditions
- check_circleA list of what was not done and why: not everything pays
Frequently asked questions
- Does a good score really help rankings?
- Moderately, as a ranking factor. Far more through its real effect: on mobile, a significant share of visitors abandon a site that takes several seconds. They leave before seeing your offer, and no ranking makes up for that.
- Do we need to rebuild the site to make it fast?
- Rarely. Most of the gain comes from images and cache settings on the existing site. A rebuild is only justified when the platform itself forces the weight — some themes load megabytes of decoration you cannot switch off.
- Do you guarantee a score of 100?
- No, and chasing a perfect score is expensive for nothing. We aim for the “good” threshold on the metrics that matter, on mobile, and we tell you when the next step costs more than it returns.
Also in “Run”
Infrastructure and hosting
Your servers, held by people who administer them daily for other clients too.
account_treeCI/CD and DevOps
Deploying should be a non-event, several times a week, with no meeting.
monitor_heartMonitoring and on-call
Knowing the site is down before your customer calls to tell you.
mark_email_readEmail and deliverability
Do your automated emails actually arrive? Usually, some of them do not.
Let's talk about your project
Thirty minutes is enough to tell whether we are the right fit. We reply within 48 hours, and we say no when it is not for us.