Get found
Google Ads
Advertising that brings calls and quote requests, not clicks. The account stays yours, and so does the card.
Google Ads is the only lever that produces enquiries on day one — and the easiest to waste. The two mistakes we see everywhere: an account that measures no real conversion (so the algorithm optimises towards bounces), and no negative keywords, which means paying for clicks unrelated to the business. We always start by installing honest measurement, before spending anything.
The method
How we work
- 01
We measure first, spend second
A conversion is a phone call, a submitted form, a quote request. Not a page view. As long as the measurement is wrong, raising the budget raises the loss.
- 02
We build the account in your name
The account is created for you, with your payment method, and we take a management access on it. You front nothing, and the account stays yours the day we part ways.
- 03
We target narrowly, then widen
Real service area, hours when you actually pick up, formats suited to what you sell. For a tradesperson that often means a call-only campaign — not an elaborate form funnel.
- 04
We clean up every month
Reading the search terms report, adding negative keywords, adjusting bids. That repetitive work is the difference between a budget that produces and a budget that leaks.
What you get
Deliverables
- check_circleA Google Ads account in your name, with conversion tracking that measures real enquiries
- check_circleThe campaigns built, with their targeting and a capped daily budget
- check_circleA written monthly review: what was spent, what it brought, what changes next month
- check_circleThe negative keyword list, which grows every month
Frequently asked questions
- Is the ad budget included in your price?
- No. The media budget is paid directly to Google by you, from your account. We charge for the management. It is healthier: you see exactly what Google takes and what we take, and nobody is fronting anybody's cash.
- What is the minimum budget?
- Below roughly thirty euros a month, a campaign does not gather enough data to be steered: you are buying random clicks. The right figure depends mostly on your sector — in some trades a single click costs several euros.
- Ads or organic search?
- They are not opposites, they run at different speeds. Ads produce enquiries immediately and stop the day you cut the budget. Organic takes months and keeps producing afterwards. Starting with Ads while organic settles in is often the right sequence.
Also in “Get found”
Full SEO audit
We measure what Google actually sees of your site, then fix things in the order that pays.
edit_noteContent strategy and copywriting
Pages that say something only you could say. That is also what makes them rank.
auto_awesomeVisibility in AI assistants
Your customers now ask ChatGPT who to call. Your name needs to come out.
Let's talk about your project
Thirty minutes is enough to tell whether we are the right fit. We reply within 48 hours, and we say no when it is not for us.